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With so much data available, finding the best reporting tool for any digital marketer can be challenging. So, what exactly are reporting tools for and which fits your particular needs? 

We aim to share knowledge with you about reporting tools and finding the best one to automate the reporting process. So, grab a snack and get comfortable while you keep reading about how to become a master of spending more time working on your ad campaigns and cutting down the time it takes you to create reports.

First things first, what’s a reporting tool?

As its name implies, this tool is software that allows marketers to create and automate reports. Reporting tools help you quickly collect performance data from all the media channels and then present it in a format that is easy to understand.

One of the many advantages of a good reporting tool is that it makes it much easier to identify which sections are working well within an account and the areas of improvement.

Your team can use these tools to draw tables, graphs, and other visualizations to communicate performance to clients. 

Expert Tip:

And in case you were wondering…. Reporting software isn’t limited to marketing only. You can use reporting tools for data, finance, project management, and marketing setups and breakdowns. 

The truth is that everyone is measuring their efforts and relying on tools to do it accurately. 

The Different Types of Reporting Tools

If we were to put a label on the various types of reporting tools, we would have to separate into these categories:

types of reporting tools

Industries rely on these tools because they do a great job of pulling and displaying data in reduced time.

Now, let’s take a closer look at all the benefits marketers and clients use to their advantage. 

Here’s Why You Should Start Using a Reporting Tool

Expert Tip:

An efficient reporting software can fix problems of inconsistencies across reports. They provide setup templates that give space to create a custom report.

Each of your clients has different strategies based on their industry and objectives; therefore, they require different setups. And believe us, creating dependable, efficient, and customized reports can make you win extra points with your clients. After all, it all boils down to good data storytelling.

Take, for example, a client that has requested PPC campaigns on both Google and Microsoft Ads. They also have a working website and would like to see how ads impact their site traffic. So, in what ways could a reporting tool make this easier? Well, for this scenario and many others, we can pinpoint three advantages that reporting software can bring to make your life easier.

1. Consistency

The first benefit that you get from choosing reporting software is consistency. Consistent reports have a certain professionalism and formality that you want your client to rely on. Reporting software can be set to include date ranges, pull from assigned data sources, and tell your story from most to least important.

PPC insights

This structure and design will familiarize your client with the narrative and flow of data. 

Expert Tip:

Additionally, automating this process reduces time and minimizes the errors that can go into building a report from scratch each time. 

2. Design

Data visualization is important as it allows clients to draw insights quickly. 

How important is it? Well, let’s take a quick look at two examples of reports below. One is an overloaded reporting dashboard with graphs at tables. The second presents fewer sections and data. Which would you prefer?

PPC Reports Sample
PPC Reports Sample

Your client would also be inclined to choose the second, more simplified report. It’s less intimidating to dive into and analyze data proactively. Plus, the ability to choose between pie charts, data maps, timelines, and line graphs can pique interest and how you customize a report to best fit the data. 

3. Customization

Digital marketing campaigns fluctuate as consumer behavior changes. This is normal, but your team’s response might be to change a strategy or add a new type of campaign. 

Nothing is set in stone, especially when it comes to technology. Add and remove pieces that don’t make sense. This is why reporting tools, features, and templates make changes easy (and go back to).

What Is the Best Reporting Tool?

The best reporting tool is the one that meets your specific needs. There are many different reporting tools available, so it’s important to take the time to evaluate your options and choose the one that will work best for you.

Consider factors such as the type of data you need to report on, the frequency of reporting, and the level of detail you need.

Other considerations include ease of use, cost, and integration with other software. Once you’ve identified your needs, you can easily find the best reporting tool.

How Do You Measure the Success of a New Reporting Tool?

Considering some of the benefits discussed above, a few ways to measure a positive impact are:

  • Your team has more time to prepare for a client presentation.
  • Your clients are more engaged during meetings and have less confusion regarding strategies.

The questions that your clients ask are different. They need help understanding the basics. Instead, they ask more advanced questions, proving that they know how things work. Clients should be able to read slides easily. 

AdClicks: A Reporting Tool Made For You

AdClicks is a complete reporting tool for marketers. This marketing software offers all the top-notch features we urge our readers to look for when investing in a reporting tool. Technology and AI make it possible to minimize time spent on reporting tasks and limit the possibility of errors. 

With your experience in mind, AdClicks can be synced to various data sources, making it easier to have all the data on one platform.

Enhance your reporting process by leveraging the following:

  • Customization: White Label templates and dashboards
  • Automation: Schedule data retrieval for your reports 
  • Data storytelling: Leave notes and custom elements to reports

Simplify your process by centralizing your information. AdClicks is the new best reporting tool because it provides real-time data with a beautiful interface and accurate reports. With AdClicks, you’ll know exactly how your campaigns are performing, what’s working and what isn’t, and where you need to make changes. 

Sign up for AdClicks today and see the accurate difference reporting can make!

Are you interested in testing us out? Click here to try a free 30-day trial.

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