Whether you are an agency owner or an inside marketer, your clients expect to see the results of your efforts. And while amazing marketing efforts can help you win half the battle, reporting will take you to victory.
You can show success by compiling a report detailing your campaign’s results. And on this blog, you will find the answers to how, why, and when you should report on your marketing campaign performance.
Let’s start by understanding the basics.
What Is Campaign Performance Reporting?
Campaign reporting is the process of reporting on the outcomes and performance of your marketing campaign.
A campaign performance report is a document that details your online marketing progress, whether it be in cross-channel reporting, social media marketing, PPC, or SEO. Simply put, campaign performance reporting involves updating your client or manager on your progress.
Every marketing campaign has certain objectives, and you can take many distinct actions from the beginning to the end of a campaign.
You can lose track of things in seconds, we get it. It’s simple to become distracted. This is why reports are helpful in demonstrating your progress through it all.
In a marketing agency setup, a client-specific account manager is typically the one who drafts campaign performance reports. You can also do reporting internally, and this might range from a marketing intern to a marketing manager.
Campaign performance reporting, regardless of who conducts it and where it is used, aids in the documentation of your marketing procedures and the execution of a useful post-campaign performance analysis.
Making Performance Reports for Marketing Campaigns: Why?
A strong campaign performance report offers perspective on the effectiveness of your marketing campaigns. Reports can even get the CMO, the management team, the marketing agency supplying the actual report, and even the CEO to be on the same page.
Campaign performance reports are more useful to you than you think. These are just some ways in which you can give kudos to performance reports:
- Establish the criteria for judging if the campaign was worth the money spent on running it.
- Recognize the methods and strategies used in both successful and unsuccessful campaigns.
- Review the campaign’s overall effectiveness with your primary goals and KPIs.
- Analyze the campaign’s efficiency and the impact of market factors on the company or brand.
- Determine the foundation for future marketing campaign planning and execution.
- Participate in the campaign’s performance discussion with important stakeholders and business partners.
Core Components of a Campaign Performance Report
An excellent report needs a few key components to work its magic. Think again if you were anticipating a Word or PowerPoint document. These components—from the aesthetic to the content—demand your attention.
1. The directness
Anyone with a fundamental understanding of marketing should be able to interpret campaign performance reports with no problem.
Who will be reading your campaign performance report is usually something you know fairly well. However, it must be clear enough to both the CEO of a company and an intern.
Most readers of the campaign report might only be interested in some of the performance details. So you should highlight the campaign’s most important successes and accomplishments in a clear, easy-to-read manner to everyone.
Discussing your key performance indicators (KPIs) and whether you successfully achieved them will be the most comprehensive marketing campaign strategy you can bring to the table.
It is preferable to stay away from complex technical terms and lengthy campaign performance data reports.
What is the point of spending all this time writing the campaign report if no one reads it? What if, after reading it, they find it difficult to base any meaningful decisions on it? Your goal still needs to be successful.
2. The design
It would be best if you used a narrative writing style to write the campaign performance report. Even if any performance report focuses on facts, it’s a good idea to include some form of narrative in your campaign report.
By telling a story, you can connect the separate elements of your marketing performance report to demonstrate how they work together to bring in results. Most importantly, it saves the reader of your campaign performance report a ton of time and keeps them engaged.
After all, we can’t say no to a good story.
3. The data measurement display
This adds to the idea of keeping the campaign performance report straightforward and organized in a way that is simple to understand. You should use tables, charts, graphs, maps, and any other graphical tools to represent the marketing data you’re measuring and evaluating.
Take a look at some of the most common data visualizations.
One must rely on data visualization, analysis, and an illustrated performance outcome to convey the relevant campaign information for reports. This is crucial since it will make spotting your marketing trends and performance patterns much simpler… AND quicker!
Additionally, charts and graphs make it easy to show correlations, relationships, trends over time, frequency, and market prices. Similarly, choosing the right graphical tool for the suitable data set enables easier understanding.
With effective data display and visualizations, anyone can say they’ll spend less time studying and trying to interpret the campaign performance information and actually analyze campaign performance results for what they are.
4. The automation
Want to reduce time in creating and reading reports? Say less! Automated reporting features are the way to go.
In the same way, you can spend weeks building a marketing campaign performance report; it is highly inefficient and not ideal if your report readers (could be a CEO) take too long to understand key points properly.
Various reporting tools are available to assist you with this, ranging from a straightforward Excel sheet to a marketing reporting solution like AdClicks.
You must pick reporting software with automated features that meet your specific needs.
AdClicks is a fantastic reporting tool to assist you in creating unique visual reports with lots of storytelling and neatly designed reporting templates for all your media channels.
Just check out some of our reporting templates below!
Get on the Reporting Software Bandwagon
No matter what kind of job you do or who your target audience is, creating your next marketing campaign performance report should be as easy as riding a bike. The ideal method to begin a report is to use a marketing reporting tool that takes care of all the labor-intensive tasks.
We’d like for you to see what we’re talking about. Why not test AdClicks with a free demo?
Discover how to create engaging campaign performance reports in just a few minutes. AdClicks enables real-time tracking of your PPC campaigns with automated PPC reporting when you use our Google Ads integration and say goodbye to dull data reports!