First and foremost, what even is the tracking ID for Google Analytics? 

A property that’s given a specific identification by Google Analytics is called a tracking ID (like a website, blog, or mobile app).

The Google Analytics tracking code uses this ID to recognize and gather information about user traffic and behavior on your website. These are useful for making data-driven decisions for your marketing initiatives.

In case you were wondering, we have much more information about the Google Analytics Tracking ID. Please find a blog that will fulfill your needs below. 

Recently, tracking IDs had a makeover thanks to the upbringing of Google Analytics 4. However, for some of us still using Universal Analytics, the code looks a little different.

universal analytics vs google analytics 4 tracking codes

In summary, Universal Analytics calls it a tracking ID, whereas Google Analytics 4 uses a “Measurement ID.”

It’s important to note that Google Analytics will stop collecting new data for your Universal Analytics properties on July 1, 2023.

How to Find Google Analytics Tracking ID

Since Universal Analytics is about to become old news, we’ll focus on finding the Google Analytics 4 Tracking ID in this blog.

To do so, you must first go to the Admin settings.

google analytics 4 admin settings page

Then, choose the “Property” for which you want the measurement (tracking) ID.

google analytics 4 property settings

Once you’ve chosen the “Property”, click “Data Streams” in the second column.

google analytics 4 property settings data streams

Next, pick from the list of “Data Streams.” If there’s only one, it’s most likely the website. Then, go with that web data stream and click on it.

Once inside, you’ll find the tracking ID under the “Measurement ID.” 

google analytics web stream details

Using Google Analytics 4 for Your Website: How to Do It

We advise installing Google Analytics 4 (GA4) rather than Universal Analytics because it’s the analytics platform of the future.

To implement GA4, you must include a GA tag on your website that contains your Measurement ID.

The following actions must be taken to install Google Analytics 4 on your website:

Visit your Google Analytics 4 property. Choose Admin from the menu. Click on data Streams under the Property Column, then choose your desired data stream. You have two choices for integrating GA4 with your website under “Tagging Instructions.”

  1. Global Site Tag (gtag.js)
    Copy the code and paste it into your website’s <head> section
  2. Using Google Tag Manager
    Go into your Google Tag Manager account to upload Google Analytics 4 tracking code to the website. Choose “Tag>New” from the menu.
    Next, select “Tag Configuration.” Finally, select “Google Analytics: GA4 Configuration” and enter the measurement ID. Choose “Triggering” from the menu. Click the Save button after selecting “All Pages” to save this tag. 

Implement these easy methods to install Google Analytics 4 on your website properly.

Maximize Your Use of Google Analytics 4 Data

The first step is to locate your Google Analytics tracking ID. After being linked to your website, Google Analytics may give you access to a wealth of helpful traffic information.

To visualize this data, opt for a tool like AdClicks. You’ll get custom reports that integrate all the website information and merge it with other media channels like PPC and social media ads. In this way, you’ll find everything in one spot. 

Want to try us out? Fill out a contact form and get started with a 30-day free trial.

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