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Do you think that pay per click reporting is confusing and intimidating? We’re here today to tell you that it isn’t. If you’ve had bad experiences in the past, it’s better to just flip the script and give reporting another chance. Reporting PPC is a valuable process that can enrich you and your client’s experience.

More than that, in this blog we want to provide insights on things we’re confident will help you remind your client why it is that they chose your services in the first place.

What Is PPC Reporting?

In its most fundamental definition, pay-per-click reporting summarizes and reports on ad performance within PPC campaigns. 

As we are more than aware, pay-per-click campaigns are a great source of getting website visits and luring those users to a business. It is a form of push marketing, where you pay to serve ads to a specific audience. This advertising model allows advertisers to bid for placements on search engine result pages and be seen.

Reporting reinforces your involvement and PPC efforts in meeting your client’s demands and business goals. The idea behind successful PPC reporting is that your team explains the campaign’s performance in detail. This strengthens the relationship with your client and reinforces the feeling of having made a wise investment in their business.

Maintaining happy customers and expanding service upselling opportunities are only two of many other ways that your PPC agency can gain from accurate and client-centric reporting.

What Makes PPC Reporting So Special?

PPC reporting is about reminding your client of the benefits of investing in PPC and seeing those results firsthand in graphics and other data visualization. The outcome of any PPC effort is the end goal of a client, and each of the pieces and metrics must follow and communicate your client’s interest. 

For example…

Suppose a client wants to increase their website’s traffic, and the time has come for you to demonstrate the results of the performance of their ads.

In that case, highlighting the KPIs that communicate your progress toward their specific target goal and tracking clicks and impressions is the best thing you can do during the PPC reporting presentation. We guarantee that this will help things move forward and keep any client satisfied. 

Reporting PPC Success Relies Upon These 3 Practices

At AdClicks, our digital marketing experts used their years of experience to narrate PPC ads reports carefully. Here are five elements and how they approach them.

ppc reporting practices

1. Customize Your Reports

Customizing reports is a way to take out the fluff. It narrows down the relevant information to their particular business and goals. Moreover, a personalized report looks like it requires a little more time and attention, and clients just so happen to appreciate this.

2. Leverage Design

A good report design can make it look more engaging and approachable. Complex, overloaded slides are scary. Reports should appear simple enough for people such as your clients to dive into.

Besides, design helps hold a client’s attention by introducing the most relevant elements for them.

If you want to keep your reporting design at its peak performance, here are some questions you want to ensure you’re answering:

  • Do you introduce each section?
  • Are slides easy to skim through? 
  • Can I find topics quickly?
  • Are graphics easy to understand?
  • How are you communicating your achievements?
  • How are you communicating poor performance? 

Speaking of performance, now let’s get into the nitty gritty of PPC reporting practices.

3. Explain Performance

Our third practice for reporting PPC success is the explanation. To anyone outside your industry, even a great report might be impossible to decipher. PPC campaigns offer great data and tracking information that your clients might not fully comprehend. 

Reading through slides is not enough, and this is an opportunity that your team should not pass up. This is where your expertise and context for the data and graphs in the document come into play.

Expert Tip:

Leave the most important notes or conclusions on the page so that someone with little understanding can still grasp key takeaways.

If something goes wrong, address it openly and transparently and always ensure to go through the significant changes you’re making in a client’s account.

Use AdClicks and Implement These PPC Reporting Practices

AdClicks is a white-label app that originated from best reporting practices in the digital marketing industry. These practices have proven to be effective for monitoring the quality of your services and user ad engagement and interactions. Here are our 3 ways in which you can use AdClicks for:

1. Customizing PPC Reports Efficiently

Guess what? You can reduce the time it takes you to put together a PPC advertising report per client just by automating it. Start by creating a piece from scratch or choosing from our library. And you can also save all your customizations such as the layout, font, and theme. 

The average time for report availability falls below the ten-minute mark. What are you waiting for? Free up time for you and your team so you can concentrate on working on ad campaigns, evaluating new prospects, and preparing for meetings.

The following is just a list of some of our time-saving benefits:

  • Access to a one-click SSO.
  • Automatically pull from integrated platforms like Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Google Search Console, CallTrackingMetrics, CallRail, and Salesforce.
  • Upload complete reports to Salesforce automatically. 
  • Share reports hassle-free directly with your clients (external users) via a link.
  • Download reports as PDFs to attach to your client emails.

2. Communicating Data Clearly Through the Design

Our custom reports can guide you to present metrics and data in a digestible format. Get a clear view for your clients and get them to walk away with a good understanding of your management and their investment in pay per click advertising.

3. Building Rapport by Explaining Results

Strengthen client relationships as you present the value of your work without runarounds and confusion. Get them all they need to know in a single document that summarizes performance and relevant metrics.

Sounds neat, right? Don’t hesitate to reach out to our team and schedule a quick call with us. We’ll set you up with top-notch PPC reports in no time. 

Want to learn more about PPC reporting? Check out this blog.

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