Imagine a world where your business can be easily found by people actively searching for your products or services. Sounds great, doesn’t it? Well, it’s possible with Local Service Ads.

Local Service Ads, also known as Google Guaranteed, is a pay-per-lead advertising platform offered by Google that takes care of the local search traffic for your business. This means that when someone searches for a product or service related to your business in their local area, your ad will be one of the first things they see.


What Are Local Service Ads?

In this blog, we’ll go in-depth on what local service ads are, how they work, their benefits, and more.

Top Benefits of Running Local Service Ads for Your Business

For the past months, the marketing industry has been buzzing about Local Service Ads or, as we also know them, LSAs. But this is not just a short-term trend.

Local Service Ads were created by Google in 2015, and they started with just a small group of industries. However, as time passed and Google saw this platform’s potential, they decided to expand it to other sectors.

This method started with more simple benefits like being able to choose the types of services you offer, when they’re provided, and how much you charge for them. But nowadays, LSAs have evolved into more complex and successful tools for marketing.

The following are the main benefits of using Local Service Ads for your business:

1. Increased Visibility and Trust

The main benefit of Local Service Ads is that they increase your visibility and awareness near your business location.

Once you register your business on the platform, Google will show your ad to potential customers searching for services or products similar to yours in your area. So, even if people don’t know your business, they will still see it on their search results page. 

2. New Customer Acquisition From People Actively Searching Near You

The second benefit of Local Service Ads is new customer acquisition from people actively searching near you.

With this platform, you can leverage Google’s advanced algorithms to target people near your area who are actively searching for services or products similar to what you offer. This means you can acquire new customers who are ready to buy and ultimately increase your sales revenue.

How to Attract New Clients

3. Ability to Target Specific Services or Products to Relevant Local Audiences

The third benefit is targeting specific services or products to relevant local audiences. With Local Service Ads, you can customize your ad to target specific services or products to a relevant local audience.

This feature allows you to focus your advertising efforts on areas that are most important to your business.

How Do Local Service Ads Work?

LSAs work simply but effectively, especially for marketing agencies looking for ways to innovate with their clients and make them generate more leads and, eventually, more sales.

1. Effective Bidding System

The first thing is the bidding system, where users bid on the cost per lead rather than the keywords. This means users will only be charged when a potential customer contacts them through the LSA.

2. Trust The Algorithm

Next, Google uses advanced algorithms to match the ad with relevant searches in the local area. This ensures that the ad is seen by potential customers actively looking for the services or products offered.

3. Time to Convert

Once a potential customer clicks on the ad will be directed to a landing page to easily schedule an appointment or request more information about the services.

This streamlined process helps increase conversion rates and ultimately results in more leads for your business.

In addition, LSAs also allow you to track and measure the performance of your ads. You can see how many calls and messages your ads have generated and even listen to recorded calls.

Reporting and Analytics: Make Data-Driven Decisions

When it comes to using Local Service Ads, reporting and analytics are key to making data-driven decisions. You need to track key metrics like clicks, calls, and directions to ensure your ads reach their intended audience.

This is where AdClick’s new reporting integrations come in. With AdClicks, you can access real-time data and insights to make informed decisions about your advertising campaigns.

AdClicks now supports Local Service Ads for Google Ads. With this integration, you can retrieve and merge performance data from the lead management dataset.

Try the AdClicks LSA Combination Now

Setting up and Optimizing Your Local Service Ads

You must use best practices for ad copy, formatting, and bid adjustments to set up and optimize your Local Service Ads.

Tips To Optimize Local Service Ads

Location-based targeting and day/time scheduling are also key to optimizing your ads. Using these techniques ensures that your advertising campaigns are highly effective and reach their intended audience. 

Measuring Success and ROI

Finally, measuring success and ROI is key to understanding the impact of your advertising campaigns.

By measuring metrics like clicks, calls, and directions and using AdClicks’ reporting integrations, you can clearly see how your advertising campaigns are performing. Here is how it looks.

AdClicks Local Service Ads Reporting

Using this data, you can make informed decisions about optimizing your advertising campaigns for higher ROI.

Contact our team today to learn more about how AdClicks can help your business reach more local customers and improve your advertising success. We are here to help you drive results and grow your business through targeted, effective, data-based reporting.

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