Data and organization are two of the AdClicks’ team favorite words, simply because we believe that, when put together, they yield positive results.
The reality of the present digital scenario is that data is becoming more abundant than ever and, sometimes, inaccurate and poorly organized. For SEO, scattered data can create more problems than solutions, affecting the organic search visibility of websites.
That’s why we are excited to talk about FAQ Schema–an SEO format that helps you organize your data through structured markup–its positive effects on SERPs, how to add it to your website, and how to watch these results flourish with AdClicks.
But before we start, take a look at our video content and subscribe to access to actionable digital marketing tips to get your agency booming!
What Is A FAQ Schema?
“A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked-up FAQ pages may be eligible to have a rich result on Search and an Action on Google Assistant, which can help your site reach the right users.”
In other words, this Google schema format organizes data on webpages to make it easier for search engine crawlers (and your visitors) to understand and access. It is basically a code made up of HTML tags with structured information that can be added to the end of any webpage.
This relatively new type of markup is quickly becoming popular among digital marketers due to the nature of its information, which mainly includes:
- Question: The query from the user.
- Answer: The answer to the user’s query.
- Name: The name of the person or organization providing the solution.
- URL: The page URL where the question and answer are located.
- Image: An image associated with the answer.
Why Is FAQ Schema Important For SEO?
In SEO, one golden rule is ensuring content can be easily found and understood on SERPs, which is where FAQ Schema adds value.
Google’s crawlers can understand the data provided in the markup (questions, answers, and images) to display on SERPs, making it easier for businesses to connect with potential customers.
When FAQ schema is implemented correctly, it can lead to several SEO benefits, including:
Increased Visibility In Search Engine Results Pages (SERPs)
FAQ schema can help your website appear higher in SERPs for relevant keywords and increase the size and prominence of your search listing.
Improved Click-through Rates (CTRs)
FAQ schema can make your search listing more informative and engaging, leading to higher CTRs.
Increased Organic Traffic
By increasing your visibility and CTRs, FAQ schema can help drive more organic traffic to your website.
Improved User Experience
FAQ schema can help users find the information they need quickly and easily, leading to a better user experience on your website.
A recent experiment by iSocialWeb Agency found that FAQ Schema Markup generated 200 more daily clicks in 7 days, representing a 9,210% increase over the previous click-through rate. These results suggest that FAQ Schema Markup is a highly effective way to improve organic traffic and click-through rates, and businesses should consider implementing it on their websites.
How Search Engines Use FAQ Pages
FAQ pages can be used on any webpage containing questions and answers, including product pages, service pages, and blog posts. However, it is important to note that search engines are more likely to use FAQ pages dedicated to answering common questions about a particular topic.
Search engine spiders look for structured data when crawling your website, and if they find any among those pages, they will use them to generate rich snippets in search results.
Rich snippets are enhanced search results with additional information, such as ratings, prices, and events.
For example, if you have an FAQ page about a company’s products and have correctly structured the data on that page, Google may display a rich snippet in search results that includes a list of the most frequently asked questions and their answers.
Here is an example of what it looks like:
Best Practices for Implementing FAQ Schema
One thing to consider about schema is that it works similarly to HTML tags–the more specific your tags, the better.
Google’s guidelines recommend following these best practices:
- Create a new Schema markup
- Enter your FAQ information
- Generate the schema markup code
Add the schema markup code to your website. The method for this will vary depending on your website-building platform or CMS. However, you must add the code to your HTML code’s <head> section.
To use FAQ schema markup, you will need to add the following code to the <head> section of your HTML code:
You can add multiple Question objects to the main array, one for each question and answer on your FAQ page.
Once you have added the schema markup code to your website, you can test it to ensure it works correctly using Google’s Rich Results Test.
Track And Analyze The Impact Of Your FAQ Pages On Your SEO
The last and most important stage of creating FAQ pages is to track and analyze their impact on your website’s SEO performance–this is where you can see if your efforts are paying off and identify areas for improvement.
Google Analytics and Search Console are the SEO tools for excellence in managing SEO performance. By tracking the organic search traffic to your FAQ pages, you can see:
- Impressions: The number of times your FAQ content was displayed in search results.
- Clicks: The number of times users clicked on your FAQ content in SERPs.
- CTR: The click-through rate of your FAQ content.
- Conversion rate: The percentage of users who clicked on your FAQ content in search results and then completed a desired action, such as signing up for your email list or purchasing.
And if you want to take things even further with your analysis, we have the solution:
AdClicks is an omnichannel digital marketing reporting tool that seamlessly integrates with SEO tracking platforms like Google Analytics, Google Search Console, and GA4 to easily connect your AdClicks account and track all your SEO data in one place.
Take a look at one of our templates to get an idea of what’s possible with AdClicks.
Take the next step and use AdClicks to make your daily SEO tasks in less time while saving money on expensive tools.
Contact our team today so they can guide you on your process of getting started with a 30-day free trial and talk about how we can adapt to your agency’s unique needs.