Today, Google Search Console is one of the most powerful and effective SEO tools available. This tool is the icing on the SEO cake.

However, most SEOers need to be aware of its full potential and prefer to stay on the surface by only checking Vanity Metrics like Clicks and Impressions.

But don’t get us wrong: it’s okay to glance at those things occasionally, but keep in mind they don’t serve a purpose as metrics on their own

Want to learn more about vanity metrics? We got you covered. Just check out our latest YouTube video below!

What Is Client Reporting and Why Is It So Important?

The fact that the Search Console is free and easily accessible to website owners is, without a doubt, its most appealing feature. And since every SEO expert has access to this powerful digital marketing gadget, why not take advantage of it?

With the help of this practical SEO tool, you can analyze the daily visitors to your website in detail and get other helpful search performance data. 

For instance, the amount of web traffic you receive, the most popular landing pages on your site when a user opens it, the platform and device people use to access your site, the status of mobile-first indexing, a report on the core web vitals, and much more. In other words: everything that contributes to the success of your site (or the opposite).

When you realize how effective Google Search Console is, you’ll want to dive right in and explore how each feature may improve your search rankings, user experience, bounce rates, and more. 

Let’s outline the various features of Google Search Console and how they can benefit your website.

What is Google Search Console?

Google Search Console enables users to track website traffic, examine keyword performance, address problems, and receive notifications from Google about their website. 

It provides information on how a website performs in organic search and shares recommendations for improving Google’s index.

Contrary to Google Analytics, Search Console only provides data on traffic that originates from web searches; this excludes additional segments, like direct traffic, traffic from ads, and traffic from site referrals.

Difference between Google Analytics and Google Search Console

Google introduced Search Console about 15 years ago, when it was still referred to as “Webmaster Tools.” Since then, the name and many of its capabilities have changed, but the goal has remained the same.

What Is Google Search Console Used For?

You might not be fully aware of all the options that Google Search Console offers unless you learn about each one separately. It is a really strong platform. Here, we may go through some of its better qualities.

Given that Google already offers an analytics tool, what purpose does Google Search Console serve? What does Google Search Console do differently than what Analytics already shows you?

The fact is that Google Analytics and Google Search Console overlap in that they let you track website traffic and segment it by URL and desktop vs. mobile usability. But, what sets them apart is that Search Console is a valuable addition to Analytics by providing further insights into how your website is seen and interpreted by Google itself.

How To Use Google Search Console To Improve SEO

Understanding search engine visibility, impressions, search queries, and the number of clicks you’ll get from Google search is crucial when working with SEO. These numbers represent how many users’ links in the SERPs they clicked on while looking for information.

One of the greatest ways to ensure your SEO strategy is successful is to use Google Search Console, which enables you to examine your website as Google does with its bots. The most popular keywords, the sites that have been indexed, the quality links that raise your ranks, etc., are all determined by Google bots. 

Gaining access to this information is essential, and Google Search Console focuses on providing such insights.

The following are a few examples of what you can do to improve SEO using Google Search Console.

  • Boost positions for poorly performing keywords

Underperforming keywords are ones for which you still need to be in the top two results.

These are keywords that could be doing better since most users click one of the top two results, so if you rank lower, you’re losing out on a ton of traffic.

  • Increase the optimization of pages with high keyword ranks but low CTR

Start by identifying the average positions that are underperforming, examine why that is, and then look for ways to enhance their CTR to increase traffic.

  • Finding solutions to sitemap errors

Crawlers may experience troubles and become confused if there are errors with the Google sitemaps reports. This wastes their time and resources and, in some situations, can result in their indexing the incorrect URLs.

  • Discover what subjects and content categories receive the most backlinks

Backlinks play a significant role in ranking. If you want more visitors, increasing the number of backlinks to your content should be a top focus.

What sort of material, though, should you release to get backlinks? And what subjects should you cover? 

The easiest way to determine your next move is to look at the content you’ve already published with good engagement rates.

  • Look for pages that require cleaning or more internal links

Your website may have pages and posts that need to be updated or forgotten if there are few or no internal links to them. These frequently will only increase site traffic or have little SEO value. Therefore, it’s often worthwhile to delete them.

  • Revisit pages that are losing organic traffic

Most pages won’t always receive organic traffic because rankings tend to decline over time.

Use Google Search Console to Support Your Website’s Health

Using Google Search Console is one of the best ways to spot issues, fix them, and even find new chances for SEO and conversion rate growth. You’ll discover search terms and identify any problems that could jeopardize your SEO plan.

You can take benefit of this tool after you understand how to use it. The data can enhance your pages and articles, increase backlinks, and optimize your website.

Additionally, it’s crucial to optimize your website for higher conversion rates and search rankings! If everything is done correctly on your pages, you’ll get more clicks and conversions the more visible your site is on Google.

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