Search Engine Optimization (SEO) is the strategy of improving your website’s rank on search engine results pages on platforms like Google or Bing.
SEO is important in marketing because a high rank brings in visitors with free, organic, editorial content. When your website shows up at the right moment of a search, it gives your site exposure and credibility to someone looking into relevant topics related to your business.
When ranking websites, search engine providers concentrate on specific factors. By doing so, they can check which results are the most relevant to the searches people are doing to get to a website. SEO helps them do their job and keep users happy.
Without an SEO strategy, your website is bound to get lost in the vastness of the internet and have no way to connect with audiences interested in your business. Marketers employ various SEO practices to improve a website’s visibility through its position on search engine results pages.
Marketers invest in the following activities to contribute to a website’s SEO:
- Keywords: Identifying relevant terms with good search traffic potential
- Helpful content: Creating content that helps users and makes it easy to find
- Links: Including relevant links from trusted sites
- User experience: Mobile optimization, speed, performance, and structure
Because of the nature of SEO, it’s important to monitor each of these efforts. So, how do you create a digital marketing report for SEO? You must be aware that progress is gradual. You have to keep a watchful eye and communicate results through reporting. That way, everyone involved will feel good about the ongoing SEO efforts on their website.
Creating a Digital Marketing Report for SEO: How-to
An SEO report breaks down performance on and off your site. Because this strategy increases your site visibility, monitoring each activity closely and zooming out to see how they work together will be important. What should you include in a digital marketing report for SEO?
Well, there are two types of SEO strategies: on-site and off. The goal of on-page SEO focuses on improving any SEO-related content on your site. Off-page optimization aims to increase traffic to your site by having reputable websites linked to it. By affiliation, off-page strives to elevate a website’s reputation and authority.
These are the common on-site and off-site SEO elements to include in a report:
Remember this about on-site and off-site SEO: They both aim to improve your site’s rankings. On-site SEO focuses on changes you can make within your website, and off-site focuses on external factors.
Even though SEO isn’t the quickest or most aggressive marketing strategy, it works incredibly well alongside whatever else you do with your marketing efforts.
Well-known digital marketing entrepreneur and author Neil Patel urges brands to add it to their efforts, “No website can stand without a strong backbone. And that backbone is technical SEO.”
Because there are so many elements, the way you structure and speak to each of these areas will help your client understand the value of each concerning their objectives.
3 SEO Performance Reporting Sections to Make Your Reports Great
Now it’s time we walk you through three sections our experts have deemed essential to SEO reporting. It’s true that when it comes to reporting, “less is more,” but that relies on the little that you include being well-organized and highly relevant data.
Expert Tip: Always keep your client’s goal in mind. As you set up your report, populate data and prepare your notes. Be sure of the value of your efforts in that direction.
All AdClicks reports feature an overview page for each section. Summarizing these points helps introduce each element that you’ll be jumping into. If your client doesn’t know much about SEO, this might be a great place to pause and run through terms and how they are related.
Key performance indicators (KPIs) are the performance metrics that help determine your progress. It’s where the numbers are.
Common KPIs are:
- Conversion rate
- Organic traffic
- Click-through rate (CTR)
- Keyword ranking
- Bounce rate
- Link building
There are other metrics but be wary of including any measurement that doesn’t translate revenue. To the client, it’s fluff. Again, include metrics that are relevant to your client’s goals.
Automated reports reduce the time it takes to gather KPI data each month. Want to try us out? Click here to request your demo.
Aside from your expertise, your clients will appreciate you having direction and a vision for their investment. Your next step section draws insights from the data. Pairing that with your knowledge and experience is what makes this report impactful for the client.
This is where you provide that your services are an investment, not an expense.
Try AdClicks and Generate a Digital SEO Report
Though you may not realize it, manual reporting is bringing you down. With AdClicks, you can:
- Save time
- Optimize work for staff
- Minimize employee burnout
- Juggle more clients
- Keep a consistent and professional aesthetic
- Eliminate mistakes
- Share reports
Not all things in marketing are “set and forget,” but with automated reports it’s possible. Generating reports allows your team to focus on other tasks that can elevate the delivery and overall management of accounts.
Need help with SEO reports? Reach out to our AdClicks team and get an expert on your side.