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Social media ad management is tougher than anyone could’ve ever expected. There’s just so much of everything; data of user profiles, various engagement metrics specifying user interactions, competitive insights, and much more than just that. Let’s skip beating around the bush and get right to it. 

Social media ad management is complicated and challenging to anyone who needs help determining what exactly they’re looking at when looking at the data overview of the results. Reports make it easier to view data, analyze the shifts, and turn in user behavior that influences your overall ad success rate. Yes, it’s a lot. But when you think about social media reports, they’re just the easy way to look at data without getting an eye tweaking.

What Is a Social Media Report?

Expert Tip:

If we were to define social media reports professionally, we would describe them as reports produced internally that display and keep track of essential information on your social media engagement.

Social media reports are a wonderful thing because they allow you to virtually track every single aspect of your social media ad accounts. At the same time, this benefit can become overwhelming if you don’t know enough to navigate through those turbulent currents of data overload.

Why Social Media Reports Matter So Much

If you really can’t picture it just yet, let me go ahead and list just a few benefits of social media reporting.

  • Align Business Goals With Metrics
  • Monitoring social media metrics through reporting can get you on the same page as your business objectives. The reason why you want your goals to be aligned with your metrics is so that you can look for ways to boost account performance and get you where you want to be in terms of ad revenue.

  • Spot Differences From Channel to Channel
  • When you have a report in front of you, it’s way faster to compare data based on location, audience, schedule, etc. To get an ad campaign working optimally, you must first spot the areas that are performing well within your campaign. With said data, you can then apply changes that mirror the working areas in the account to underperforming areas.

  • Examine KPIs and Track Toward Success
  • Social media reports are ideal for anyone trying to signal key performance indicators (KPIs). In doing so, KPIs drive success, and tracking them is crystal clearly reflected in reports.

Social media management relies on reporting a lot. Consider the following statistic to get you an idea of how big social media ads have become as the online market keeps growing.

leading social media platforms marketers 2022

Social Media Metrics, Which Ones Matter

Speaking of KPIs and metric evaluation, there are many social media metrics out there, and depending on the platform, it can take time to visualize what exactly each one is indicating within an ad campaign. So, we can’t leave you hanging with just benefits. Let’s see some important social media metrics that you should include in your social media reports. Again, these metrics determine how an ad campaign is doing and make leeway to consider adjustments that lead to conversion actions!

Now, if we were to set metrics by different labels that they fit, it’d have to be the following categories:

  1. Awareness
  2. They demonstrate the reach of your content and the level of interest social media users have on your brand.

  3. Engagement
  4. Metrics for social media engagement reveal how much a user engages with your content as opposed to merely viewing it.

  5. Customer Experience and Service
  6. Customer service metrics are not just about response times and response rates, they’re also about client satisfaction.

  7. ROI
  8. How much money are you getting back from your ads? These metrics can determine that. 

  9. Share of Voice and Sentiment
  10. Metrics that show how many more people are mentioning your brand on social media compared to your competitors.

  11. Video
  12. Performance metrics that assist you in evaluating the effectiveness of your video.

report tracking metrics

Obtaining data for campaign improvement is also crucial to growing your business revenue and ROI. This is why understanding the significance of social media metrics can make a difference in finding the right strategy for your ad campaigns.

Social Media Reports Facilitate Campaign Management

And that’s a fact! There’s not enough time to go through all the various indicators and metrics in an ad campaign. It’s very hard to do it, you’re only one person. Reports assist you in targeting performance consistency and inconsistency. 

We have to give a big shoutout to reporting tools and software. They really take the cake in easing out reporting and optimization processes while helping maintain good client relationships. 

Get In The Hype Train

Speaking of reporting tools, AdClicks provides you with an all-in-one solution for all your social media ad integrations such as Facebook Ads, Instagram Ads, and LinkedIn Ads. 

Don’t be limited to boring reports loaded with too much insignificant information; join forces with our reporting software, AdClicks, and improve reports management and data presentation.

Wrapping Up

Social media reports are written compilations of data ranging from selected dates, it can be a month, two months, three months, even a year! Analyzing social media efforts offer useful information to keep innovating within your Instagram, Facebook, and LinkedIn Ads.

If you’re still thinking about which reporting tool to choose but don’t want to start investing, we got your back. Take a free ride with our tool and get a better idea of what we’re talking about. Request your demo here.

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