A Digital Marketing Podcast for Agency Owners

The Marketing Matters Show is a podcast for marketing agencies that want to stay ahead of the curve about the latest marketing trends, SEO strategies, PPC campaigns, social media best practices, lead management techniques, and more.

Make sure to catch every episode!



Episode 05

Data-Driven Marketing: The Importance & the Hurdles

In this episode, we hosted Chip McGraw, Founder & CEO of McGRAW, a growth agency with a stellar track record. We talk about data-driven marketing strategies, exploring the importance of why data matters in today’s marketing landscape. We tackle the challenges of excess data and explore the tools and strategies that enable efficient data collection and utilization.

Episode 04

AI for Agency Efficiency + Exploring AI Ethics & Tools

In this episode, we explore the potential of AI to enhance efficiency and productivity within marketing agencies, ethical insights related to AI, and the crucial role of transparency with Matt Rouse, Co-founder of Hook Digital Marketing Canada and a celebrated writer.

The Voices Behind the Mic

Meet Daniel

With an impressive 8+ year track record in the marketing technology industry, Daniel brings a wealth of knowledge and multifaceted skills as CEO of AdClicks and host of this podcast made from one marketing agency to another.

Throughout his professional journey, he has orchestrated a harmonious fusion of Marketing Strategy and Software Development, redefining industry standards and pushing the boundaries of what’s possible.

When he’s not exploring the world of marketing, Daniel likes to exercise, and you’ll hardly ever see him without a warm cup of coffee in his hands.

Meet Frank

Meet Francisco Lacayo, a skilled expert with an impressive 13-year journey at the forefront of the digital marketing industry. With a remarkable background in behavioral economics, he has managed a number of successful initiatives, including customer experience enhancement, product development, and innovation.

As a host of The Marketing Matters Show, his energetic style connects deeply with listeners, whether discussing the newest digital trends and consumer psychology or giving data-driven perspectives on marketing.

In his spare time, Francisco enjoys playing tennis, mountain biking, and spending time with his daughter and family.