A Digital Marketing Podcast for Agency Owners

The Marketing Matters Show is a podcast for marketing agencies that want to stay ahead of the curve about the latest marketing trends, SEO strategies, PPC campaigns, social media best practices, lead management techniques, and more.

Make sure to catch every episode!



Episode 03

Digital Marketing Trends of 2023: GA 4, Threads, Google Ads, and More

In this marketing trends podcast session, Daniel and Francisco dive into recent digital marketing news related to Google Analytics 4 and the new social media platform: Threads.

Plus, gain exclusive insights from Daniel’s experience at Google’s Agency Summit, where he shares more about Google Ads Enhanced Conversion Ads for Leads.

Episode 02

Optimizing The Future: Revealing UX, SEO, And AI Insights

Daniel Alvarado and Francisco Lacayo, hosts of our digital marketing podcast, join forces with Joe to talk about essential aspects of digital marketing like finding the perfect balance between an appealing website design and SEO-driven content, exploring the future of SEO as AI technology advances, and so much more.

The Voices Behind the Mic

Meet Daniel

With an impressive 8+ year track record in the marketing technology industry, Daniel brings a wealth of knowledge and multifaceted skills as CEO of AdClicks and host of this podcast made from one marketing agency to another.

Throughout his professional journey, he has orchestrated a harmonious fusion of Marketing Strategy and Software Development, redefining industry standards and pushing the boundaries of what’s possible.

When he’s not exploring the world of marketing, Daniel likes to exercise, and you’ll hardly ever see him without a warm cup of coffee in his hands.

Meet Frank

Meet Francisco Lacayo, a skilled expert with an impressive 13-year journey at the forefront of the digital marketing industry. With a remarkable background in behavioral economics, he has managed a number of successful initiatives, including customer experience enhancement, product development, and innovation.

As a host of The Marketing Matters Show, his energetic style connects deeply with listeners, whether discussing the newest digital trends and consumer psychology or giving data-driven perspectives on marketing.

In his spare time, Francisco enjoys playing tennis, mountain biking, and spending time with his daughter and family.